Success is finding, or making, that position which enables you to contribute to the world the very greatest services of which you are capable, through the diligent, persevering, resolute cultivation of all the faculties God has endowed you with, and doing it all with cheerfulness, scorning to allow difficulties or defeats to drive you to pessimism or despair. Success consists of being and doing, not simply accumulating. The businessman or business enterprise that aspires to win the highest recognition for success must distinguish himself or itself, not by the magnitude of the profits, but by the value of service performed. —B. C. Forbes, 1880 - 1954