What you have felt and thought will by itself invent a new style, so that when people talk about style they are always a little astonished at the newness of it, because they think that it is only style that they are talking about, when what they are talking about is the attempt to express a new idea with such force that it will have the originality of the thought.It is an awfully lonesome business, and, as you know, I never wanted you to go into it, but if you are going into it at all, I want you to go into it knowing the sort of things that took me years to learn. —F. Scott Fitzgerald, 1896 - 1940